Marketing videos: There's a million out there, and most are really not very helpful; I'm convinced the one below is

I've always avoided content from Seth Godin because I've seen too many people praising him without actually generating results from his advice. However, after browsing through some TED Talks (which are must-views for any entrepreneur), I decided to give him a chance. The video below is outstanding

Seth simplifies what it means to stand out, and how you need to think in this new digital age. It's not enough to just be really good anymore; now you have to be different

But what does it mean to be different? And why is it so important? In the old days, you could interrupt people enough on TV, radio, or email, and make them aware of your brand. Nowadays, all of those mediums have become ineffective. Many people use TiVo to skip through commercials on TV; email spam filtering has become much more advanced; and radios are largely being replaced by portable music devices and satellite (commercial free) radio

On top of all of that, consumers themselves have become increasingly proficient at blocking out any ads in their day to day lives. Scientists say that people see 3000 adds a day; can you remember 100 of the ads you saw yesterday? Probably not. So you need to make sure your business isn't producing one of these 3000 forgettable ads. You need to start thinking differently

If you're going to watch a marketing video this weekend, make sure it's this one; it's one of the best I've seen in a while. Check it out below:

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